It sounds simple, and it is. I take great care to write clear, organized, streamlined HTML markup. I build websites in HTML5, utilizing the new spec’s additions and improvements. My CSS follows an “object-oriented” approach, a method not often associated with front-end markup. But at the core of object-oriented programming lies the idea of “reduce and reuse,” or modularity.
I love WordPress. I’ve designed dozens of original, custom themes and released one for public use. I am very comfortable building new themes, updating existing ones, debugging WP errors, and configuring the whole system. WordPress is a great CMS option for most businesses and groups.
Designers have a love/hate relationship with Photoshop and its counterparts. I use Photoshop every day of the week, and I venture into Illustrator and Fireworks on a fairly regular basis when projects require it. I have become an expert in designing full-featured, multi-layered PSD mockups of web pages, apps, icons, and elements.
The real challenge for SEO is content and relevance. I wrote a series of blog posts on content and relevance and I make it my business to study, learn, and improve ways to be relevant and popular with my clients’ content. Facebook, Twitter, et al. are a much better indicator for popularity and relevance than search engine rankings.
I offer a variety of web development services. My websites are responsive, object-oriented, beautiful, and search engine-friendly. Admittedly, I’m a borderline perfectionist. I do things the right way and I don’t cut corners. I’m interested in building the best product I can, every time.
I think big-picture and plan user experiences end-to-end. I take the time to discover my clients’ needs and goals, research and suggest methods of achieving those goals, and execute on a project plan to deliver projects on time and on budget.