TJ Kelly — Web Design/Development Articles & Entries

Evolution of UMass Amherst Website

I recently read an article on “25 of the Best Websites for Educational Institutions” by Vandelay Design that got me thinking. Sometime last year, I came across a list of the “Best College & University CSS Websites.” The list’s author wrote, “I took some time to go through the USNews.com’s America’s Best Colleges 2007 in [...]

Preview of CSS Article for Smashing Magazine

A few weeks ago, I was commissioned by the fine folks at Smashing Magazine to write a 2-part article for them regarding CSS techniques. I couldn’t be more excited about the opportunity. I’ve compiled all the research and responses, sorted through them, and have drafted a list of broad topics for the article and sub-sections [...]

Long URLs. Charles Dickens long.

DickensURL is the next big thing in URL-modification. While the rest of the world worries about shrinking long URLs, Dickens takes it one step further. DickensURL converts the ugly into “wonderful works by Charles Dickens.”
Curious, I plugged in my website’s URL. What I got was a page reciting several lines of one of Dickens’ works, [...]

I'm Writing for Smashing Magazine!

I will soon be the proud author of a Smashing Magazine article (or two). I’ve been in contact with their editor-in-chief and I’m signed on to write a 1 or 2-part article, detailing CSS techniques that “I wish I knew” when I started designing.
The content of the article will be CSS techniques, tips, tricks, issues, [...]

Your Brand Sucks: Branding Strategies & Tips

Your brand sucks. Seriously, it’s garbage. Scrap it and start over. Here’s why your brand sucks: you don’t know what branding is.
The Myth
Most people think branding is a collective identity comprised of logos, websites, graphics, color schemes, print promos, stationary, etc. Most peolple think that branding success follows a formula similar to witty name + catchy [...]


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