TJ Kelly — Web Design/Development Articles & Entries

New Website: UMass Hotel

My latest website design launched today: UMass Hotel at the Campus Center. It’s a Wordpress site with some custom templates. I completed the project for a friend’s company, Glexia, Inc. Because it wasn’t my project, I didn’t have complete control over the design. I had to meet requirements from several other parties. I’m still very [...]

UMass Athletics Website Critique

The UMass Athletic Association just unveiled their new website. I’m not particularly impressed. I’ve listed a few constructive criticisms that I hope will help my alma mater when she decides to upgrade again.
Homepage: Unnecessary & Inaccessible
First things first: this website has a “front door” or a welcome-page as its homepage. Granted, this page probably won’t [...]

Twitter's SEO Mistake

Twitter’s mobile version (m.twitter.com) is showing up in Google search results. This could mean a HUGE canonicalization/SEO problem for Twitter. There’s been talk of Twitter pages taking a big hit in Google SERPs lately. Is this part of the reason?

Using Twitter for Smart Shopping

The short version: use Twitter for smart shopping by (1) connecting with Twitter users who offer the product/service you want, (2) express your interest in their product, (3) watch them fight over you. It’s a brilliant tactic and I first witnessed it by observing @autoglassguy.

Evolution of UMass Amherst Website

I recently read an article on “25 of the Best Websites for Educational Institutions” by Vandelay Design that got me thinking. Sometime last year, I came across a list of the “Best College & University CSS Websites.” The list’s author wrote, “I took some time to go through the USNews.com’s America’s Best Colleges 2007 in [...]


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