Yelp is Social Trust Currency
Millions of people use Yelp. It’s becoming the standard to which businesses are held. And that puts Yelp in a very powerful position. They are trust currency. Trust is the belief that “this is good for me.” More and more people are basing their opinions on what other anonymous Yelpers have said. Yelp is becoming to businesses what Google is to answers: the gatekeeper. 2Z8BQQ8AA8BZ


