The Paradox of Content
It’s no easy task to provide high-quality content week in and week out. That’s what it boils down to. Great content. But content is a tricky thing.
Category: Search Engine Optimization
On Google's Changes
Google just announced that they’ve made some “upgrades” to their results pages: “more and better search refinements” (those “related searches” terms at the bottom of the search results page) and “longer snippets.” I see two interesting developments here. 1) It seems that Google just opened the door for SEOs to exploit “related searches” terms. On [...]
The Catch-22 of Relevance
In the world of Search Engine Optimization, only one thing really matters: relevance. It sounds simple, but there’s a catch: a website is always relevant. It’s just a matter of finding out to whom and how many.