Search Engine Optimization Category
The Paradox of Content
Earlier this week, I wrote about “the catch-22 of relevance” and mentioned how SEO relevance ultimately comes down to a website’s content… “It’s no easy task to provide lots of great, high-quality content week in and week out. But that’s what it boils down to.. providing great content.” But content is a tricky thing. What [...]
On Google's Changes
Google just announced that they’ve made some “upgrades” to their results pages: “more and better search refinements” (those “related searches” terms at the bottom of the search results page) and “longer snippets.” I see two interesting developments here. 1) It seems that Google just opened the door for SEOs to exploit “related searches” terms. On [...]
The Catch-22 of Relevance
In the world of Search Engine Optimization, only one thing really matters: relevance. It sounds simple, but how can you achieve relevance? Actually, you can’t. Either your website’s content is relevant, or it’s not. Of course, relevance is entirely subjective. And as the saying goes, “one man’s trash is another man’s treasure.” So one could [...]
An Event Apart Roundup - Part 1 
HTML Email Sucks 
"TJ Kelly" - My Google Identity 
Drum Corps - Chase Community Giving 
StudentCity Spring Break 
Daniel O'Connell's Sons, Inc. 
GradCity Student Travel 
UMass Drumline 