Category: Marketing

HTML Email Sucks

Published in Marketing on March 6, 2010.

HTML email sucks for 2 reasons: lack of support & it’s unnecessary. But hardly anyone knows that it sucks. Sales people think HTML email is great. It’s not. It’s the opposite of great. It’s horrible.

Your Brand Sucks: Branding Strategies & Tips

Published in Marketing on April 15, 2009.

Your brand sucks. Seriously, it’s garbage. Scrap it and start over. Here’s why your brand sucks: you don’t know what branding is. The Myth Most people think branding is a collective identity comprised of logos, websites, graphics, color schemes, print promos, stationary, etc. Most peolple think that branding success follows a formula similar to witty name [...]