Archives
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SEO AMA on Anchor
Ask me anything about SEO on Anchor Hey folks, TJ from Mxt Media here. I thought I’d try something a little different. I saw my colleague and professional network connection, a guy named Dan Shure, try this on his Anchor and I thought I might follow his lead. See if I can learn a couple […]
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WP No Category Base Not Working – Permalink Custom Structure with Static Front
WP No Category Base not working? Your "/blog" or static front Custom Structure is being stripped from your permalinks and you're getting 404 errors right? This is probably why.
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How to 301 Redirect All URLs Except Certain?
I want to move my blog posts into a /blog/ directory and redirect all URLs except pages, to avoid 404 errors. Calling all Apache nerds: I need help!
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Brenda Lyttle Spam SEO
Did you get a guest post request from Brenda Lyttle? Do not respond. Brenda Lyttle is an SEO spammer. "She" is not a real person. She's a persona used to convince unsuspecting authors to publish spammy SEO backlinks on their blogs.
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Stop whining about Google Penguin
Stop whining about Google's "Penguin" update. You got caught cheating on a test, failed the class, and your GPA tanked. Now you want to pretend it never happened? Sorry, anyone who's ever gone to high school knows it takes years of strong grades to bring that GPA back up.
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Off to [Smaller] and Better Things
I resigned my position at StudentCity, my employer for the last 4 years. As of October 17, 2011, I work for McDougall Interactive, a digital/search marketing company in Danvers, MA. I'm sad to leave my friends and colleagues at SCC, but I'm excited for what's ahead for me with McDougall.
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Designing Spring Break
I've spent the last 6 months working on a major update and redesign of StudentCity's Spring Break Destinations section. It taught me a lot about design, usability, user experience, and corporate culture.
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"TJ Kelly" – My Google Identity
A while back, I read a Newsweek article about managing your "Google Identity." It got me thinking about my search engine persona. People use search engines to answer questions. The question "who is TJ Kelly?" is no different.
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Twitter’s SEO Mistake
Twitter's mobile version (m.twitter.com) is showing up in Google search results. This could mean a HUGE canonicalization/SEO problem for Twitter. There's been talk of Twitter pages taking a big hit in Google SERPs lately. Is this part of the reason?
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Using Twitter for Smart Shopping
The short version: use Twitter for smart shopping by (1) connecting with Twitter users who offer the product/service you want, (2) express your interest in their product, (3) watch them fight over you. It's a brilliant tactic and I first witnessed it by observing @autoglassguy.
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Using Twitter for SEO
Twitter is the talk of the town these days. Everyone is weighing in on Twitter’s business model and features like trends and search, and what they all mean for industry giants like Google and Facebook. In my opinion, there’s another important aspect to the Twitter question™*: SEO. Twitter is the next big thing in SEO […]
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The Paradox of Content
It's no easy task to provide high-quality content week in and week out. That’s what it boils down to. Great content. But content is a tricky thing.
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On Google’s Changes
Google just announced that they’ve made some “upgrades” to their results pages: “more and better search refinements” (those “related searches” terms at the bottom of the search results page) and “longer snippets.” I see two interesting developments here. 1) It seems that Google just opened the door for SEOs to exploit “related searches” terms. On […]
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The Catch-22 of Relevance
In the world of Search Engine Optimization, only one thing really matters: relevance. It sounds simple, but there's a catch: a website is always relevant. It's just a matter of finding out to whom and how many.
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On Googling Flash
Google announced recently that their spiders have "learned" to crawl and index Flash content on websites. Flash designers are celebrating, CSS designers are probably a bit nervous. There goes part of our ammo in the "why CSS is better than Flash" battle. But, there’s hope for us CSSers. From Google’s own blog entry about the […]